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The 30 years between 1940's and the 1960's saw a huge evolution in the number of products offered under the Hyster brand name. In 1946, Hyster opened a plant in Danville, Illinois that was entirely committed to mass manufacturing trucks. This allowed Hyster to force its costs down and, simultaneously, offer a better quality product at industry aggressive rates. In 1952, Hyster began its first foray in to the international production market through opening its first plant in the Netherlands. The Netherlands plant was originally designed to produce two products: Hyster 40" and the Karry Kranes.
The endlessly changing needs of Hyster users and Hyster's ability to continue to innovate led to rapid expansion throughout the 50's and 1960's. They began building container handlers in the United states in 1959 to meet with the ever growing demand for transportation goods. In 1966, Hyster developed a process for allowing a lift truck to go both forward and backwards using the same pedal. This pedal was known as the Monotrol pedal, which revolutionized the industry. Later on in the decade Hyster opened a R and D centre in Oregon that was concentrated on enhancing the design and performance of lift trucks. The centre is still one of the world's best testing facilities in the materials handling industry.
The 1960's was characterized by rapid growth right through the whole materials handling industry. Due to this, Hyster considered it necessary to refocus its strategy towards these emergent mass markets. Accordingly, in 1970, the XL design philosophy was born. The XL design philosophy allowed Hyster to supply greater quality at a more reasonable price. A further expansion in manufacturing capabilities was necessitated by the need in Europe for Internal Combustion Engine Vehicles. To plug this gap, a plant in Craigavon, Ireland was opened in 1980. Through the 1980's Hyster continued to concentrate on developing industry leading forklifts. The Hyster company name was known throughout the world for its commitment towards quality. This attention to excellence brought a lot of suitors for the enterprise. In 1989, a large multinational company based in Ohio called NACCO Industries purchased Hyster and started an aggressive expansion strategy. NACCO promptly replaced the XL philosophy with a more driver oriented lift truck that focused on operator comfort, which is recognized as the XM generation of trucks.
The changing needs of Hyster's consumers, led by improvements in supply chain management, required Hyster to constantly innovate and invest in modern manufacturing technology during the next few decades. Acquisitions and investments were made in the US, Italy, Netherlands, and countless other places all over the globe. All of these investments have made Hyster a world leader in the forklift market. In 2009, Hyster celebrated its eightieth anniversary as an industry leader of materials handling equipment, which includes over 300 various models of lift trucks.
