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Crown’s electric lift trucks are utilized daily to securely move warehouse merchandise and resources. The company’s broad product line features power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced lift trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental responsibility and sustainability remains at the forefront of Crown's organizational culture. Crown has attained ISO 14001 certification and has been benefiting its customers for many decades with their thought leadership and by exerting an extra effort in business administration and environmental stewardship. Crown has proudly achieved numerous awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was first born is rural central American municipality known as New Bremen, Ohio, USA. The business has matured from a one-room operation into an internationally recognized company, currently considered to be the seventh largest forklift producer on the planet.
The Crown company was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family company later on that same year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company Head at the moment, becoming the fourth generation of the Dicke family to continue this position.
Now an globally diversified company, Crown first created temperature controls for coal burning furnaces, servicing a small clientèle. The production of these control items took place in a former hardware store stationed in New Bremen, Ohio, where Crown’s center of operations presently remain.
By the year 1949, Crown shifted into the production of rotators for antenna due the greater fascination with televisions at the time. The product was proficient at improving the picture and signal quality. The company’s lucrative move enabled them to become a leading maker of units until 2001. The company ceased production in October after a decline in the worldwide demand for TV antenna rotators.
History – 1950 to 1975
In the early 1950’s Crown diversified into the production and repair of electronic and mechanized parts for government and private market. Following several successful bids inside a short period of time, the company had built a respectable business in this field.
With such versatility and success, Crown was able to diversify its production to embrace material handling equipment. Crown started the assembly of forklifts and lift vehicles in 1957. The organization believed the industry needed a smaller line of superior quality forklifts. Crown promptly produced an exceptional range of contemporary equipment and swiftly became the most rapidly evolving material handling company with its variety of products.
By 1966, Crown had ventured into the international materials handling markets by opening up shop in Sydney, Australia. Sydney is at the moment a regional center of operations for Crown for all Pacific Asian sales, marketing, and services. Crown remains an unwavering industry leader these days, supported by exceptional service, solid sales and strong production operations.
In 1968, Crown established itself in the European market by purchasing an Irish production plant from its parent company, Steinbock, who was a German firm. They started to manufacture Crowns’ (PTH), hand pallet trucks. Later on that same year, Crown began their first London operation stationed close by Heathrow Airport. The sales and service operation of Crown’s complete forklift line was available in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing and advertising forklifts across Europe through independent dealers.
History – 1975 to Present
Crown at present has a considerable network of Crown-owned and independently-owned dealers in various key international marketplaces offering a vast fleet of electric forklifts. They are responsible for managing the company’s product sales and service.
There is Corporate facilities in Munich, Germany and in New Bremen Ohio, which offer promotional sales and nationwide marketing support to all of their dealers and sales personnel. Crown sellers and sales personnel are trained in-house in many disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of global dealers and Crown-owned dealers successfully operate in almost 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that consist of: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their expanding foreign markets, Crown has manufacturing facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
